Free scorecard for MSP owners
10 questions. 2 minutes. Brutally honest. Find out what's really between you and $1M, and exactly what owners one stage ahead of you are doing differently.
Instant result. No credit card. Built by an operator, not a marketer.
Working 60-hour weeks.
And the bank account doesn't reflect it.
Losing deals to worse shops.
Guys you know can't touch your work.
Referrals dried up.
And there's no plan B for new clients.
Guessing on pricing.
Set it years ago, afraid to touch it.
None of this means you're bad at this. It means you're at a stage, and stages have exits.
The scorecard tells you yours in 2 minutes.
Stage 1
The Technician
You own a job, not a business yet.
Stage 2
The Grind
Real revenue, no real margin. The most crowded stage, and the most dangerous.
Stage 3
The Operator
The math works. Now the machine has to.
Stage 4
The Owner
The business runs. Your job is to scale it.
Each stage has a trap that keeps owners stuck in it. You'll see yours.
01 / Your stage, instantly
Scored and named the moment you finish. No waiting, no "check your email to find out."
02 / The trap
The specific false belief that keeps owners stuck at your stage, and why working harder isn't the exit.
03 / Your Escape Plan
A stage-specific PDF in your inbox: your three moves expanded into a 30-day, week-by-week checklist. A plan, not a diagnosis.
I'm Daniel Herrera. I started my MSP in 2015 with no clients and no employees. Today it's a multi-million dollar operation with a real leadership team, and I still run it. This scorecard is built from the mistakes I actually made on the way: I undercharged my first 20 clients by an average of 23% and didn't find out for years. Every question in it is something I wish someone had asked me sooner.
Daniel Herrera, Your MSP Coach
1
Answer 10 questions.
Honest answers, rough numbers, no prep.
2
See your stage.
Scored and explained on the spot.
3
Get your Escape Plan.
The 30-day checklist for your exact stage, sent to your inbox.