“Who would actually buy from us?”
Choose a specific type of business to approach. Get clear on the problem you solve before trying to sell to everyone.
FOR WORKING MSP OWNERS UNDER $1M
You know IT.
Now learn how to get clients.
You can take care of a client's technology. Finding the next client? That's the part nobody taught you.
Learn who to target, what to say, how to follow up and how to ask for the business, with sales playbooks, training and support from an owner who still runs an MSP.
Billed monthly. Cancel anytime. No sales call.
FIND YOUR PROSPECTSSTART CONVERSATIONSLEARN TO WIN THE WORKONE $197 MEMBERSHIP
A MEMBER PUT IT TO WORK
One niche.
Two new clients.
“I picked a niche, non-profits, and closed two clients in my first stretch. One 5 seat and one 50 seat.”
RudyMSP Zero to Million member
One member's experience. Your results will depend on your business and implementation.WHEN REFERRALS GO QUIET
You need clients.
But where do you start?
A few clients came through people you know. Now you want to grow, and “do more marketing” doesn't tell you who to contact on Monday morning.
“What do I say to get a conversation?”
Use an outbound sequence and follow-up framework so you're not staring at a blank email or giving up after one attempt.
“They took the meeting. Now what?”
Learn how to ask discovery questions, build a proposal and agree on a next step instead of sending a quote and hoping.
WHAT YOUR $197 GETS YOU
Learn the steps
between “hello” and hired.
Start with getting clients: targeting, outreach, follow-up, discovery and proposals. Pricing and operations support the work as you grow.
01 / FIND AND WIN THE OPPORTUNITY
Know who to contact and what to do next.
Work from the ideal client builder, outbound sequence, discovery framework and proposal deck. Adapt them to your market instead of inventing every step.
02 / QUOTE WITH CONFIDENCE
Getting a client matters. So does the margin.
When a prospect is ready for a proposal, use the pricing engine to build a quote from their users, devices and services. Know the numbers behind your price.
Learn the sales side.
Use the course library and sales curriculum on your time, with live advanced training included.
Get help where you're stuck.
Bring questions about your target market, outreach or sales conversations to group Q&A.
Stop figuring it out alone.
Ask implementation questions and compare notes in a private community of MSP owners doing the work.
Ready to put it to work? Everything above is included.Join for $197/month
Daniel HerreraMSP owner. Your MSP Coach.
HE HAD TO FIND HIS FIRST CLIENTS, TOO.
Learn from someone
who built the business.
Daniel started his MSP in 2015 with no clients. Today, he still runs the multi-million-dollar business he built.
The program brings together the sales frameworks and resources from that MSP. Learn how to approach prospects, run discovery and put an offer in front of them, with guidance from someone still doing the work.
2015Started from zero
TodayStill operating the MSP
THE RIGHT PROGRAM MATTERS
You don't need to
be a natural salesperson.
You do need a working MSP, a $197/month budget and the willingness to contact prospects and follow through.
THIS IS FOR YOU IF
You can serve clients. You need help finding them.
- You run an MSP with paying clients and are working toward your first $1M.
- Referrals brought you this far, but you don't have a clear way to find the next client.
- $197/month fits your business budget.
- You're willing to reach out, follow up and practice sales conversations.
THIS WON'T FIT IF
You need someone to do it for you.
- You're still deciding whether to start an MSP.
- You want leads delivered or sales handled for you.
- You need unlimited private coaching or a dedicated consultant.
- You want results without time spent implementing.
Still finding your footing? Start with the free MSP Growth Scorecard
A SECONDARY PLACE TO START
See what one underpriced client could be costing you.
Client acquisition comes first. If pricing is the question holding you back, use the existing three-question mini-check for a conservative estimate.
YOUR FIRST WEEK
From “I need clients”
to “here's my next move.”
Enroll online, open your course and community invitation, then start with a focused plan for outreach.
- 01
Choose the businesses you want to work with.
Use the ideal client builder to narrow your market and create a list of prospects that fit.
- 02
Prepare your outreach and follow-up.
Adapt the outbound sequence. Know what you'll say and what the next touch will be.
- 03
Start conversations. Bring what you learn.
Reach out, use the discovery framework for meetings and bring specific questions to training or the community.
ONE MEMBERSHIP. A STRAIGHT ANSWER.
Learn how to get clients.
Put the plan to work.
$197/month for the playbooks, training and support to learn the sales side of your MSP.
Start with targeting, outreach, discovery and proposals. Pricing and operations tools are also included, so you can quote and serve the clients you win.
You do the outreach. We provide the training and tools.
Enroll online. No sales call required.
MSP ZERO TO MILLION
$197/month
Recurring monthly membership. Cancel anytime.
- Sales curriculum and outbound playbooks
- Discovery and proposal frameworks
- Live advanced training and group Q&A
- Pricing engine and resource vault
- Private MSP owner community
No application. No enrollment call.
Read membership and refund termsBEFORE YOU JOIN
Make the decision
right here.
Clear expectations from the start.
I've never been good at sales. Is this for me?
Yes, if you already run an MSP and you're willing to learn and practice. Start with choosing a market, preparing outreach, following up and asking better discovery questions. You don't need to arrive with a sales process. That's what you're here to build.
Will you find clients for me?
No. This is training, tools and group support to help you learn how to find and win your own clients. You'll build your prospect list, make the outreach, follow up and run the sales conversations. It isn't a lead-delivery service.
What does $197/month include?
The course library, sales curriculum, outbound and proposal resources, pricing engine, live advanced training, group Q&A and private owner community. It's a recurring monthly membership. Pricing and operations tools support the sales work as your business grows.
How established does my MSP need to be?
You should already have paying clients and be working toward your first $1M. A small book of referral clients is a starting point. You don't need a big team or a dedicated salesperson. You do need a real business where you can apply the work.
How much time should I set aside?
Set aside time to work through the course material and put it into practice. Watching lessons alone will not build a prospect list, send outreach or improve a sales conversation.
What if I cannot attend live?
The course library is self-paced. Live advanced training and group support are included, and the community is available for implementation questions.
Do I get private consulting or done-for-you sales?
The membership provides courses, group training, Q&A, tools and a community. It does not include unlimited one-to-one consulting or someone running your sales for you.
Why is the price only $197?
The program is delivered through reusable courses and tools, shared training and direct online enrollment. That removes the sales-call process and the cost of a dedicated consultant for each member.
How do cancellation and refunds work?
Membership is billed monthly and you can cancel anytime. Cancellation and refund eligibility are separate. Review the current membership and refund terms before joining.
What happens after I join?
Complete enrollment online, then check your email for the course and community invitation. Start by choosing a target market and adapting the outbound sequence.
YOU KNOW HOW TO TAKE CARE OF CLIENTS.
Now learn how
to win them.
Join for $197/month Billed monthly · Cancel anytime · No sales call
Not ready? Take the free scorecard