How I'd take an MSP from $0 to $1M if I had to start over tomorrow.
The MSP Zero to Million Blueprint. A private community strictly for MSP owners doing $0 to $1M, taught by an operator still running a multi-million dollar MSP today.
Join the Community$197 per month. Cancel any time.
Backed by my 90-day "I'll eat the risk" guarantee.
Live training starts Thursday, July 23.
Eight weeks, one module per week, live every Thursday night. Doors stay open year-round, but the live cycle starts once a quarter. Join now and you start with the room, not behind it.
This is for you if
- You own an MSP doing $0 to $1M in annual revenue
- You're sick of guessing on pricing, contracts, and hires
- You want a real playbook from someone currently running an MSP
- You're willing to do the work, not just consume content
This is not for you if
- You haven't started your MSP yet (build the thing first)
- You're already over $1M ARR (different room)
- You want a magic pill, not a playbook
- You think "community" means "place to lurk"
Sound familiar?
You started your MSP because you knew you were better than the guy your last employer used. Maybe you were. Maybe you still are.
But somewhere between "first paying client" and now, the math stopped making sense.
You're working 60 hours a week and your bank account doesn't reflect it. You're losing deals to guys you know are technically worse than you. You're undercharging clients you should fire. You're hiring techs you can't afford to keep busy.
And every MSP "guru" online is selling you a course built in 2014 by someone who hasn't run a real shop since flip phones.
Here's the brutal truth most coaches won't tell you. The path from $0 to $1M isn't a knowledge problem. The information is out there. It's an execution problem. Wrong priorities, wrong sequence, no one to ask when you hit the wall.
And every month you stay stuck, the wall gets a little taller.
Here's what I figured out the hard way.
I started my MSP in 2015. No clients. No employees. Just me, a laptop, and the assumption that being technically excellent would be enough.
It wasn't.
I made every mistake on the way to $1M:
- ●I undercharged my first 20 clients by an average of 23%
- ●I signed month-to-month contracts that let clients walk over a single bad ticket
- ●I hired my first tech six months too late, then my first salesperson 18 months too early
- ●I ignored connectivity and VoIP attach revenue for three years
- ●I tried to compete on speed and friendliness instead of building a real operating system
Today, my MSP runs on a leadership team I can step away from. We sign three-year auto-renewing contracts. We have margins most MSPs only talk about.
If I had to start over tomorrow, I would skip 18 months of grinding by following an actual sequence. The right moves in the right order.
That sequence is what this community is. Not theory. Not 2014 advice from someone who exited a decade ago. The exact moves I'd run today, taught by the operator running them right now.
What membership includes
Live weekly training
Every week, 90 minutes. One topic taught hard. One member's real situation diagnosed live. Open Q&A. The training doubles as the course modules. By the end of the eight weeks, you'll have lived through the full Zero to Million Blueprint.
Monthly advanced sessions, included.
Objection handling, raising prices, first hires, the AI stack for MSPs. One advanced live session every month for members who are past the basics. No upsell, no elite tier. It's all in the $197.
The vault: my actual documents
The pricing engine that matches what my MSP charges today and the first-90-days outbound sequence are waiting the day you join. Then the vault fills in as we train: my real 36-month agreement, the proposal deck and leave-behind, the discovery call framework, each dropping the week we cover it live. Not theory. The files.
The BDR sales process curriculum
The complete outbound sales function, built live across multiple weeks of training. Role design, comp structure, scripts, sequences, hiring, and daily activity standards. Almost no MSP coach teaches how to build a real BDR seat that runs without the owner. This curriculum does, and you'll have your usable playbook by the time we're done.
The private operator community
Other MSP owners doing exactly what you're doing. Wins, help, behind-the-curtain looks at how a real MSP operates week to week. No tire-kickers. No tech bros. No vendors prospecting. Operators only.
The training ends in a room, not a Zoom.
Module 8 happens live in Tampa, September 11 and 12. Learn the system for eight weeks, then build your sales engine in person to close it out. The session is recorded for members who can't travel.
Members get these the moment they join
The MSP Pricing Engine
Plug in your numbers. Get your floor, target, and ceiling. Most members discover within 10 minutes that they're undercharging, and by how many thousands a year.
The First 90 Days Outbound Sequence
Five-touch cold email sequence plus LinkedIn scripts that have landed real client deals. Three lines per email. Nothing clever, everything sendable.
The ICP Builder
Grade your clients, find your patterns, and lock the niche you can actually win. The targeting work everything else builds on.
The Competitor Audit and Niche Domination Guide
Size up your local market, find the gap nobody is covering, and position yourself as the obvious choice.
The Client Onboarding Checklist
The three-party onboarding system that makes a new client feel like they upgraded on day one.
Quarterly Office Hours with Daniel
Submit your situation. I record a Loom answering. Async, no scheduling hassle.
And the vault grows every week of the live training cycle.
Some tools only make sense once you've learned the thinking behind them, so they drop the week we cover them live. Week 3: the Discovery Call Framework. Week 5: the Proposal System (the deck you present and the document they sign) and the Technology Services Agreement, a 36-month contract adapted from the agreement my MSP runs on today. Plus the Cybersecurity Sales Pack and my GHL snapshot as we reach them.
One price. No contract.
per month · cancel any time
90-day guarantee: Do the work for 90 days: show up to the trainings, run the pricing engine, send the outbound. If you don't land a new client, every dollar back. The work is defined, the guarantee is real.
Join the Community
Who's teaching this
I'm Daniel Herrera. I started my first MSP in 2015 with no clients and no employees. Today I own and operate a multi-million dollar MSP run by a real leadership team, and I'm still in the seat.
Across my businesses I've generated over $50M in revenue. But the number that matters more is this one. I'm still operating an MSP at scale right now. Not selling 2014 strategy from a beach. Running the actual business, this week, this month, this quarter.
Everything I'll teach you in this community is something I'm doing in my own MSP today, or something I'd do if I had to start over tomorrow.
The "I'll eat the risk" guarantee.
If you do the work (show up to the trainings, run the calculator, send the outbound), and you don't land at least one new client in 90 days, I will refund every dollar you've paid.
No questions. No "let me try to save the sale." No hard feelings.
The risk is on me. Your job is to show up and execute.
Questions you might be asking
Live training starts Thursday, July 23.
Eight weeks, one module per week, live every Thursday night. Doors stay open year-round, but the live cycle starts once a quarter. Join now and you start with the room, not behind it.
Stop guessing.
Start executing.
Every month you stay stuck is another month of underpriced contracts, undertrained techs, and revenue that should be yours showing up on someone else's P&L.
The path from where you are to $1M isn't a mystery. It's a sequence taught by someone running a real MSP at scale today.